Struggling To Get Conversions On Your Website? Reach Out With Questions!

The New eComm frontier

Have you started exploring the new eComm frontier? Conversion Rate Optimization is now the NEW KING.

Consider This:

You're getting high quality traffic, you have a great product, but what's happening? You're not converting!

I know, I know. You have more important things to worry about than what color your Add To Cart button is or whether you should use Title A or Title B. But that's what matters. Small changes built up over time can amass huge leaps and bounds in your conversion rate.

By achieving an increased conversion rate of even just from 1% to 2% will get you DOUBLE the sales.

So what does that means? LET'S TEST EVERYTHING.

Let's test:
  • Product titles;
  • Where you put your Add to Cart button;
  • What colors you're using;
  • Using related items;
  • Showing available variants;
  • Product descriptions
  • And tons more!
Clients usually pay $1995/month or more but for this upcoming holiday season, we're offering it for just $425/month.

So how does it work?

 

Let's say you sell shoes on your website. You're getting traffic and your store is converting. But you wonder what a different Add to Cart color button might do. Will it increase conversions or decrease them? How would you know exactly?

We create an A/B test! We start with our Control Variant (Green Button) and create a Test Variant (Red Button). We then deploy this new test variant and rotate these until we can get enough views and find statistically significant results.

Control Variant
Control Variant

Green Add to Cart & Sale Buttons

Test Variant
Test Variant

Red Add to Cart & Sale Buttons

The result of the test will then give us the number of views, impressions, add to carts, sales, and other metrics for each variant. With these results we can determine which variant is the highest converting. Sometimes the control variant is and sometimes the test variant is but at least we then have that information!

Who I Am?

My name is Chris Grippo. I've spent well over 7 figures on platforms such as Facebook, Google, Pinterest, Reddit, Twitter, and others. Over the years I realized I was spending more and more of my time on fixing my ad campaigns and creative and eventually realized I was bleeding money on half of the equation. Fixing my landing pages! The only logical way for me to fix them was to start A/B testing and I want to share with you the findings I've found over the years.

Thank you.

We Follow All The Best Practices & Guidelines

The major search engines require a few best practices  while running A/B tests.

Google and most other search engines allow and even encourage A/B testing on your website.

Running a proper A/B test doesn't pose an inherent risk to your website’s search rank.  However, running an improper or abusing an A/B can possibly harm your search rank. The Shop Tinkerers and myself follow all of the best practices and make sure this will never happen to you with our process.

Below are some of the guidelines for running an effective test with minimal impact on your site’s search performance.

1. No Cloaking 

2. Use rel="canonical"

3. Use 302 Redirects Instead Of 301s

4. Run Experiments Only As Long As Necessary

Our Shopify Certifications

Product Fundamentals

Shopify Certification

Business Fundamentals

Shopify Certification

Theme Development

Shopify Certification

Why is Conversion Rate Optimization Important?

You've resorted to Constant Promotions And Need to get out of it.

Are you constantly having to discount your product and run promotions just to get sales? CRO helps reduce that need.

It will increase your revenue!

As you improve conversion rate on your website, the increase you'll notice the most is the one in your revenue.

And it increases revenue without increasing ad spend.

Revenue is easy to increase when you're pouring tons of ad spend on Facebook, Google, and others. As your increase your conversion rate you can either decrease your ad spend to keep your revenue the same or keep your ad spend constant to increase your revenue.

It can continuously be done.

The results we get are statistically significant. This means we're not just picking what "looks good." We're doing what the data tells us.

Increase in Competition

With the rise of cost per clicks, increase online competition, making sure your site is buttoned up is extremely important.

What I'm Offering On A Monthly Basis...

At least 3-5 statistically significant A/B tests: value $997

A website audit to make sure all ecommerce operations are performing correctly: value $297

Installation and confirmation of any tracking tags including FB Pixel, GTM, Pinterest Tag, etc: value $247

Website heatmaps and recordings to further improve optimizations: value $454

Total Value: $1,995

These tests DO matter. Spending more money on ads won't solve the issues occurring on site! Fix the root and the rest will grow.